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Process

Diagnose → Prototype → Build → Launch → Improve

The same five stages whether we're deploying an AI receptionist or building a portal. You always know what happens next and what it costs.

  1. 01

    Diagnose

    We find where money leaks: missed calls, dead pages, manual handoffs, unqualified leads.

    Output: Commercial findings and a priority order

  2. 02

    Prototype

    You see and click the solution before anything is built. Cheap to change at this stage.

    Output: Clickable prototype and fixed scope

  3. 03

    Build

    Delivered in milestones with a fixed price per milestone. No open-ended hourly drift.

    Output: Working software, reviewed each milestone

  4. 04

    Launch

    Go live with tracking, training and documentation so your team actually uses it.

    Output: Live system, trained staff, measurement

  5. 05

    Improve

    Monthly review of the numbers that matter, then the next highest-value change.

    Output: Improvement backlog and reporting

Detail

What actually happens at each stage

01

Diagnose

We interview the owner and the people doing the work, look at call logs, website analytics and admin time, then quantify what each leak costs per month.

Output: Commercial findings and a priority order

02

Prototype

You get a clickable prototype of the solution — screens, flows, wording. Staff and customers can test it. Changes here cost nothing.

Output: Clickable prototype and fixed scope

03

Build

Milestones with a fixed price each. Every milestone ends in a demo and a written acceptance so nothing drifts.

Output: Working software, reviewed each milestone

04

Launch

Tracking configured, staff trained, documentation handed over. Go-live is a date, not a hope.

Output: Live system, trained staff, measurement

05

Improve

A monthly review of the numbers that matter, then the next highest-value change. Cancel any time.

Output: Improvement backlog and reporting

Risk reversal

The guarantees around the process

Fixed scope, fixed price

Every engagement is written down before it starts. If scope changes, you approve it in writing first.

Milestone payments

You pay as value lands, not all up front. Each milestone has a demo and an acceptance step.

No surprise invoices

No hourly creep, no mystery line items. If we got the estimate wrong, that's our problem.

Real contracts, Australian entity

Plain-English agreements, clear IP ownership, GST-compliant invoicing.

You own everything

Code, content, accounts and documentation are yours. No hostage hosting.

Discovery credited

Paid discovery is A$1,500 and is credited against the build if you proceed.

Not sure which problem is costing you most?

Book a 20-minute commercial review. We'll tell you the single highest-value thing to fix — even if it isn't us who fixes it.